Percepción de la indicación geográfica en carne bovina y disposición a pagar

Gustavo Daniel Vega Brítez; Antonio Eduardo Martínez Servin; Nelson David Lesmo Duarte; José Augusto Velázquez Duarte; Marcos Arturo Ferreira Agüero

doi:10.18004/investig.agrar.2019.diciembre.149-156

Authors

Gustavo Daniel Vega Brítez Universidad Nacional de Asunción, Facultad de Ciencias Agrarias, Filial Pedro Juan Caballero. Pedro Juan Caballero, Paraguay.
Antonio Eduardo Martínez Servin Universidad Nacional de Asunción, Facultad de Ciencias Agrarias, Filial Pedro Juan Caballero. Pedro Juan Caballero, Paraguay.
Nelson David Lesmo Duarte Universidad Nacional de Asunción, Facultad de Ciencias Agrarias, Filial Pedro Juan Caballero. Pedro Juan Caballero, Paraguay.
José Augusto Velázquez Duarte Universidad Nacional de Asunción, Facultad de Ciencias Agrarias, Filial Pedro Juan Caballero. Pedro Juan Caballero, Paraguay.
Marcos Arturo Ferreira Agüero Universidad Nacional de Asunción, Facultad de Ciencias Agrarias, Filial Pedro Juan Caballero. Pedro Juan Caballero, Paraguay.

DOI:

https://doi.org/10.18004/investig.agrar.2019.diciembre.149-156%20%20

Abstract

The search for healthier agri-food products of sustainable origin and of a specific geographical region is on the raise and represents an interesting market. In this sense, the objective of this research was to identify consumers' perceptions of bovine meat with geographical indication (GI) and the willingness to pay for this attribute. An electronic survey was carried out through a questionnaire developed in the virtual platform of Google Drive through Internet, with 465 consumers during 60 days, from different regions of Paraguay. Meat with GI is still unknown to consumers. While only a minority of consumers are willing to pay more for meat with GI, an interesting market niche that should be explored. However, this attribute can be a tool capable of generating added value, offering bovine meat of differentiated quality and unique in the region.

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